Ashley Santoro is a Freelance Graphic Designer working with clients in the Niagara Region. Ashley is also one half of Richwill Co, an entity focused on Design and Photography.
Ashley works on a variety of projects. From business cards, to signs, to even books. She is very versatile in her design work and can solve create problems easily, using her professional experience.
Tabby's Tarots is a local tarot reader from the Niagara Region who came to me looking for a warm, friendly, autumn themed identity for her business card. Instead of jumping straight to stock photos, I created a small illustration for the background with a colour overlay.
Russell Technical Services: Identity
Russell Technical Services, is owned by Gary Russell in Welland, ON.
Gary asked me to create a new identity for his company. I created a bold, vintage style surveying instrument as the imagery for the card with a sans-serif font.
Jacklynne Russell Photography: Identity
Jacklynne Russell is a local photographer from Welland, ON.
Jacklynne asked me to create an identity and business cards for her business with a fun, whimisical, not-too-serious style. I kept the design clean with only 1 accent colour. Keeping with the whimiscal theme, I drew a camera with a small heart at Jacklynne's request,
Celine Loguasto: K9 Training Identity
Celine Loguasto, a K9 Trainer in the Niagara Region specializes in Obedience, Police Dog training, Agility and Behavior Modification.
I created a simple black and white business card, keeping a sophisticated look with a touch of fun adding silhouettes of dogs to add character to the design.
Richwill Company: Society6 Shop
Richwill Company is a design company I co-own with my partner Erik Sciarra.
We opened a society6 shop in the summer of 2015 looking to create products and sell prints with our own art on them. This is my second collection I have created, and the first product I ever sold as an artist. Shop now! https://society6.com/richwillcompany
The Hope Centre: Tropical Water Garden Plaque
The Hope Centre wanted to thank Dr. Michael Wood & Mr. Paul Maitre for the donation of a Water Garden in their offices with a plaque mounted poster. I used illustrated elements I created to bring some colour into the dark blue background, while retaining a nature theme.
Canadian Tire: Frank Brand Anniversary
Canadian Tire's in store brand FRANK celebrated it's first successful year in 2015. I was asked to create signage for a "martini tree" sign (see pictured). The message was to be clean, simple and eye catching, as Frank products are. I used my skills in illustrator to create vector illustrations of balloons, confetti and streamers. I then used my knowledge in photoshop to accurately place all the products as if they were flying in the air from the balloons. The typography was to be kept clean, and simple to commemorate a great year.
Niagara Sport and Social: Friday Night Dance Promo
Niagara Sport and Social is a sports club and bar located in Welland, ON.
I was asked to create a promotional piece geared towards the student population in Welland. With Niagara College just down the street the club was looking to hold Friday Night Dance's to gain more interest. I used the back of the card to highlight the specials the clubs bar offers, and as well to serve a dual purpose promo.
Stolk Construction: Proposal Booklet
Stolk Construction is a construction company in the Niagara Region. Stolk caters to many types of clients in Industrial, Commercial and Institutional industries.
I was asked to create a a proposal booklet for a large corporate job Stolk was hoping to land. Keeping with the current brand, I organized the booklet in a way that takes the viewer through the history of the company, work they've done and then the specs for the job being applied too. The final book was 12 pages in length.